AdGood’s Inaugural Board Members

Written By Kris Johns

At AdGood, we believe that access to high-quality Connected TV (CTV) ad inventory shouldn’t be limited to those with big budgets. Our mission is to make CTV advertising affordable and accessible for nonprofits, helping them amplify their message by leveraging donated ad inventory from publishers. To guide this vision, we’ve assembled a board of industry experts—each bringing unique expertise in ad tech, video monetization, media strategy, and business growth.

We’re thrilled to introduce the inaugural board members of AdGood:

Yuval Fisher – A Technical Visionary in Video and Monetization

Yuval Fisher is a renowned expert in IP video and monetization, with more than 25 years of experience shaping the landscape of ad tech and video streaming. His deep involvement in standards-setting organizations like MPEG-4, SCTE, and ISMA speaks to his role in defining the technology that powers digital media today.

As CTO of Wurl, Yuval has helped transform how CTV content is distributed and monetized, making him an invaluable asset to AdGood. His technical expertise will be crucial in ensuring that our platform operates seamlessly, efficiently delivering high-quality ad inventory to nonprofits while maximizing the benefits for publishers.

Mark Garner – A Media Industry Leader Driving FAST Innovation

Mark Garner is Executive Vice President & Head of GLOBAL FAST at A+E Networks, where he leads efforts to monetize and distribute premium content across emerging platforms. His experience spans traditional TV, FAST channels, podcasting, and global content expansion, making him a leader in modern content monetization strategies.

With a background in both corporate media and startups, Mark understands how to scale businesses while keeping purpose-driven initiatives at the forefront. His board experience with industry organizations and nonprofits makes him the perfect fit to help AdGood forge key partnerships, expand its impact, and ensure sustainable growth.

Jason Krebs – A Media and Technology Trailblazer

Jason Krebs has spent his career at the intersection of media, technology, and entrepreneurship, holding executive positions at The New York Times, Conde Nast, The Walt Disney Company, and Google. His ability to identify opportunities for growth and transformation in media businesses has led to successful investments and exits in companies like DoubleVerify and Applovin.

As a strategic advisor to global media and tech companies, Jason brings a sharp business acumen and a deep understanding of advertising ecosystems. At AdGood, his guidance will help shape strategic initiatives, optimize monetization strategies, and strengthen industry relationships to make nonprofit CTV advertising a reality.

Russell Mathias – An AdTech Finance and Operations Expert

With over a decade of experience in AdTech, Russell Mathias has played a key role in finance, strategy, and operations at companies like Vungle (acquired by Blackstone) and Wurl (acquired by AppLovin, NASDAQ: APP). His expertise in advertising monetization and digital transformation will be instrumental in helping AdGood navigate the complexities of CTV ad inventory and operational efficiency.

Russell’s deep knowledge of ad supply chains and programmatic advertising will be key in ensuring AdGood delivers maximum value to both publishers and nonprofits. His insights will drive innovation in how donated ad inventory is distributed and optimized, ensuring our model is both impactful and scalable.

Shaping the Future of CTV Advertising for Good

AdGood is redefining how CTV ad inventory can be leveraged for social good, and with Yuval, Mark, Jason, and Russell on board, we’re set to build a sustainable, scalable model that benefits both publishers and nonprofits. Their collective experience in ad tech, content monetization, business development, and strategy ensures that AdGood is positioned for long-term success and impact.

We’re excited for the road ahead and grateful to have such visionary leaders guiding our mission. Stay tuned for more updates as we work to transform the nonprofit advertising landscape—one donated ad impression at a time.

Want to learn more or get involved? Reach out to us at info@adgood.org and be part of the movement to make CTV advertising accessible for all.

Kris Johns

AdGood: Empowering Nonprofits Through CTV Advertising

AdGood is a 501(c)(3) nonprofit organization dedicated to democratizing access to premium Connected TV (CTV) ad inventory for nonprofits. We believe that every nonprofit, regardless of size or budget, deserves the opportunity to amplify their message and drive social impact through powerful, targeted media exposure.

Through innovative partnerships with TV ad publishers, AdGood secures donated ad inventory that would otherwise go unused. This allows nonprofits to access high-value CTV advertising at a fraction of the cost, enabling them to reach wider audiences, attract donors, and further their missions. For publishers, donating unsold ad space offers significant tax benefits, turning unmonetized inventory into a valuable asset for social good.

At AdGood, we handle everything from tax documentation to ad management, making it easy for both publishers and nonprofits to engage in meaningful partnerships that amplify impact and create a more equitable world. Our mission is simple: to ensure that every nonprofit has affordable access to the media they need to thrive.

https://adgood.org
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